TERMS/CONCEPTS:
Advertising self regulation
Cease-and-desist order; consent order; corrective advertising;
Commercial Speech Doctrine test
FTC: guides; definition of false advert; testimonials/endorsements
Lanham Act
Prior substantiation
Puffery/puffing
State & local advertising regulation
Tobacco Advertising

CASES:
44 Liquormart Inc. v. Rhode Island 1996
Bates v. State Bar of Arizona 1977 (listed as Bates And Van O'Steen v. Arizona in text)
Bigelow v. Virginia, 1976
Central Hudson Gas & Electric Co. v. Public Service Comm’n of New York 1980
Posadas de Puerto Rico Assocs. v. Tourism Co. of Puerto Rico
Rubin v. Coors 1995
Valentine v. Chrestensen, 1942
Virginia State Board of Pharmacy v. Virginia Consumers Council, Inc. 1976